Areesa Ch

Brand Operations & Human Resources Manager

Lahore, Punjab, Pakistan
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Summary

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Areesa Ch is a results-driven Brand Operations and HR Manager with 16 years of experience aligning people, processes, and brand strategy to drive sustainable growth. Based in Lahore, she blends strategic planning with hands-on execution—building scalable operational systems, strengthening internal culture, and coordinating cross-functional teams to translate vision into measurable outcomes. Her background spans sales development, account management, procurement, and creative digital advertising, giving her a rare 360° perspective on customer, product, and talent needs. She also brings deep experience as a professional resume writer who has helped 1000+ clients from global tech firms craft ATS-optimized career narratives. Notably, her profile intersects technical open-source work—contributions to major Scala projects like the Scala compiler and sbt—demonstrating curiosity and technical fluency beyond typical HR and brand roles. Pragmatic, data-informed, and client-focused, Areesa thrives on turning complex challenges into clear, repeatable systems that empower teams.
code16 years of coding experience
job2 years of employment as a software developer
bookBachelor of Science - BS Linguistics, Bachelor of Science - BS Linguistics at University of the Punjab
bookMarketing Strategies & Need Analysis Course, Marketing Strategies & Need Analysis Course at University of South Asia
bookMaster's degree Marketing Branding and Communications, Master's degree Marketing Branding and Communications at University of Brighton
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Github Skills (102)

dependency-management10
compile-time10
http10
javas10
incremental-builds10
build-automation10
webserver10
architecture10
scalaz10
data-serialization10
akka10
dockers10
pickle10
devtools10
localization10

Programming languages (28)

CGoHTMLGroovyReasonTypeScriptShellSCSS

Github contributions (5)

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sbt/website

Oct 2011 - Jan 2023

The source for scala-sbt.org
Role in this project:
userTechnical Writer
Contributions:177 reviews, 1431 commits, 1204 PRs in 11 years 4 months
Contributions summary:Areesa primarily contributed to the sbt/website repository by making documentation changes. Their commits focus on modifying layouts, content, and navigation links within the website. They appear to be focused on improving the overall user experience by updating the website's structure and correcting existing content.
scala
foundweekends/giter8

Oct 2011 - Dec 2022

a command line tool to apply templates defined on GitHub
Role in this project:
userBack-end Developer
Contributions:19 releases, 83 reviews, 328 commits in 11 years 3 months
Contributions summary:Areesa primarily focused on refactoring and updating the build process of the giter8 project. They made changes to the build configuration files, including updates to sbt versions and plugin dependencies. Their work involved switching to newer versions of sbt and related plugins, renaming project components, and incorporating the scripted framework for testing, indicating a focus on build automation and project management.
command-line-toolgiter8scalasbt-plugin
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