Brian Purkiss
Director Of Ecommerce at Instant Hydration
Austin, Texas, United States
Summary
👤
SeniorBrian Purkiss is a results-driven Director of Ecommerce with 14 years building high-converting DTC experiences and leading multidisciplinary teams from design and development to marketing and ops. He has a track record of reversing declining stores, doubling revenue by building a top 1% Shopify conversion site, and running A/B tests that each generated seven-figure annual uplifts. Equally comfortable in code and P&L, he owns full tech stacks (Shopify Plus, Klaviyo, WordPress) while cutting SaaS spend by over $70k/year through custom solutions. He consistently grows conversion and subscription revenue—improving conversion rates by 45–62% and lifting subscription MRR by 30%—all while maintaining 100% team retention through COVID and the Great Resignation. Known for marrying data-driven CRO with creative product and funnel strategy, he thrives on turning complex technical and business problems into repeatable growth systems. Based in Austin, he blends hands-on engineering, product management, and people leadership to scale profitable eCommerce.
14 years of coding experience
16 years of employment as a software developer
English
Stackoverflow
1reputation
0reached
2answers
0questions
Github Skills (39)
wordpress10
wordpress-admin9
custom-fields9
gutenberg-blocks8
figma7
flowbite7
wordpress-plugin7
html6
react6
tailwind6
iphone6
tailwindcss6
ui-framework6
css6
webpack6
Programming languages (5)
Github contributions (5)
brianpurkiss/Whiteboard-Framework
Feb 2012 - Jan 2018
Whiteboard is a true WordPress framework, designed to speed up development time without the need to write or remove any excess code.
Contributions:4 commits, 6 pushes, 1 branch in 5 years 11 months
wordpress
brianpurkiss/gulp-css-framework
Sep 2016 - Mar 2020
Contributions:16 pushes, 1 branch in 3 years 7 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.