Daine Mawer is a Staff Web Applications engineer with 11+ years building high-performance, accessible front-end platforms using React, TypeScript, and Next.js, currently leading web performance and architecture at Fueled after a long tenure at 10up. He founded 10up’s Web Performance Specialist role and drove measurable gains—smaller bundles, faster loads, and a 60% drop in runtime errors through TypeScript migrations—while delivering enterprise rebuilds for publishers like The Boston Globe and HELLO Magazine. Daine blends hands-on engineering with coaching and process leadership, authoring component library and TailwindCSS best practices, CI/CD standards, and performance playbooks that scaled across teams. He’s also an early advocate for AI-assisted engineering workflows and has operationalized AdTech integrations to balance revenue with Core Web Vitals. Based in the Western Cape, South Africa, he brings a designer’s sensibility from a BA in Creative Brand Communications, which helps him streamline design–engineering handoffs and improve product delivery accuracy.
11 years of coding experience
9 years of employment as a software developer
BA in Creative Brand Communications Design and Visual Communications General, BA in Creative Brand Communications Design and Visual Communications General at Vega School
Contributions:16 commits, 6 PRs, 10 pushes in 13 days
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