Summary
Dan Cluderay is an operations-focused software developer and entrepreneur with 10+ years of hands-on experience building e-commerce, retail fulfilment, and marketing systems powered by Python, AWS (Lambda, S3, API Gateway), SQL and .NET MAUI. He founded and scaled Approved Food from a market stall to an online business and now consults through Deep Retail, blending commercial retail instincts with pragmatic engineering to deliver business insight and fulfilment tooling. Currently leading Operations Development at SeeTheTape, Dan bridges hardware IoT work and API integrations with practical retail KPIs and SEO-driven growth. He’s equally comfortable writing backend services or packing the van—an operator who designs systems to optimise real-world retail outcomes.
10 years of coding experience