Daniel Friis

COO & Partner at YouWe ApS

Copenhagen, Capital Region of Denmark
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Summary

🤩
Rockstar
🎓
Top School
Daniel Friis is an eCommerce and digital strategy leader with a decade of experience spanning startups, VC, consulting, and agency operations, currently serving as COO & Partner at YouWe ApS. He combines hands-on product and web development experience—illustrated by front-end contributions to an open-source conversational form repo—with strategic chops from BCG visits and venture work to optimize the “dark backend alleys” of online commerce. He has founded and scaled businesses, launched subscription services to six-figure subscriber bases, and raised six-digit funding for internal SaaS projects, showing both entrepreneurial drive and operational rigor. Academically grounded with an MA in Strategy and International Management (University of St. Gallen) and a BSc in Business Administration (CBS, top-decile GPA), he speaks Danish and English and brings a pragmatic blend of technical empathy and growth-focused strategy to client engagements.
code11 years of coding experience
job5 years of employment as a software developer
bookMaster of Arts - MA, Strategy and International Management, Master of Arts - MA, Strategy and International Management at Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
bookBSc, Business Administration & Project Management, GPA: 10,5/12 (90th percentile), BSc, Business Administration & Project Management, GPA: 10,5/12 (90th percentile) at Copenhagen Business School
bookGeneral Upper Secondary School (Higher Commercial Examination), Innovation, 11,4/12 (99,6th percentile), General Upper Secondary School (Higher Commercial Examination), Innovation, 11,4/12 (99,6th percentile) at Køge Handelsskole
languagesDanish, English, German
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Github Skills (6)

html10
css10
javascript9
form-design9
bootstra8
bootstrap8

Programming languages (9)

TypeScriptCSSShellSCSSJavaScriptHTMLJupyter NotebookRuby

Github contributions (5)

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Turning web forms into conversations
Role in this project:
userFront-end Developer
Contributions:56 commits, 8 PRs, 44 pushes in 2 years 9 months
Contributions summary:Daniel contributed significantly to the project by adding test cases related to external web forms, specifically Airbnb and Facebook. These test cases involve integrating and assessing the conversational form's behavior with different web form structures. Further contributions include setting up basic elements, and making style updates to the CSS and HTML of the documentation site.
webformsconversational-ui
Contributions:12 commits, 11 pushes, 1 branch in 1 year 6 months
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