Summary
Daniel Picinato is a results-driven web developer and digital ads manager based in São Paulo, combining eight years of hands-on web and marketing work with over a decade and a half of operational leadership in logistics. As owner of yStep, he builds high-performance WordPress/Elementor sites and data-driven Google/Meta ad campaigns focused on conversion, ROI and reduced CPL, backed by custom dashboards and KPI management. His prior logistics roles at Ciena and Nokia Siemens demonstrate strong process discipline and cost-saving execution—delivering six-figure annual savings and driving large-scale project rollouts. Comfortable bridging technical implementation and business strategy, he brings practical expertise in analytics, automation and supply-chain systems like SAP/Oracle. Notably, he leverages his logistics background to optimize marketing funnels and operationalize digital growth for clients, turning operational KPIs into marketing performance.
8 years of coding experience
Negócios Internacionais e Comércio Exterior, Negócios Internacionais e Comércio Exterior at Graduação – Administração com ênfase em Comércio Exterior – Pitágoras – Instituto Japi de Ensino Superior – 2002-2005
English