Summary
Darren Luvaas is an executive product and UX leader with 23+ years of experience designing and shipping high-impact digital experiences across fintech, cloud, ecommerce, and enterprise software. Currently Executive Director of Product Innovation and Experience at JPMorgan Chase, he leads cross-disciplinary teams to modernize massive data platforms for cloud, AI, analytics, and security while hands-on inventing elegant UX solutions. Previously he scaled UX organizations at AWS and Amazon, and as an early leader at Zazzle and multiple startups he combined front-end engineering, visual design, and product ownership to drive growth and engagement. He has founded companies and built hyper-personalized, AI-driven commerce experiences that produced measurable lift in registrations and engagement. Based on a career that blends scientist-level engineering with creative direction, Darren is comfortable translating complex data and compliance needs into intuitive user experiences. He lives on Bainbridge Island and brings both entrepreneurial grit and institutional-scale delivery to product innovation.
11 years of coding experience
20 years of employment as a software developer
BA English, BA English at University of Oregon