Summary
Dave Redfern is a seasoned technology leader and CTO with over a decade of hands-on experience building conversion-focused web products and teams. At Conversion Rate Experts he progressed from Head of Design & Development to CTO, helping scale CRO services used by enterprises like Apple and Google and contributing to two Queen’s Awards for innovation. He combines front-end craftsmanship (originating as a junior web developer and UI designer) with a data-driven, scientific approach to optimization and A/B testing that drives measurable profit growth. Based in the UK, he also maintains PHP package work through Somnambulist Tech, reflecting an ongoing commitment to practical open-source tooling. Notably, his background blends creative UX sensibilities with rigorous experimentation—making him as comfortable shipping polished interfaces as he is proving their business impact.
11 years of coding experience