Director, Digital & AI Consumer Engineering at Ford Credit
Charlotte, North Carolina, United States
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Summary
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Senior
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Top School
David Asaf is a results-driven engineering leader with 10 years of experience building cloud-native platforms, AI-enabled workflows, and customer-facing digital products for regulated and high-throughput environments. Currently Director of Digital & AI Consumer Engineering at Ford Credit, he focuses on practical AI adoption, platform reliability, and cross-functional delivery that balances innovation with compliance. He has led large, product-minded teams (up to 50+) through platform modernizations, MLOps adoption, and e-commerce and search migrations, and previously built analytics teams that delivered $40M in value. David blends hands-on technical depth across full-stack, ML, and cloud systems with strong people leadership—mentoring engineers, improving developer experience, and aligning roadmaps to business outcomes. His background ranges from rapid prototyping for threat intelligence to operationalizing ML in retail, giving him a pragmatic approach to turning complex data science into reliable production services. Based in Charlotte, he pairs a Georgia Tech CS master’s with business training from Harvard Business School Online, bringing both technical rigor and product-oriented strategy.
10 years of coding experience
12 years of employment as a software developer
Bachelor of Arts in Bible and Minor in Computer Science, Bible/Biblical Studies, Bachelor of Arts in Bible and Minor in Computer Science, Bible/Biblical Studies at Bob Jones University
High School Diploma, High School Diploma at Heritage Baptist Academy
Master’s Degree, Computer Science: Interactive Intelligence, Master’s Degree, Computer Science: Interactive Intelligence at Georgia Institute of Technology
Other; Credential of Readiness, Other; Credential of Readiness at Harvard Business School Online
Contributions:6 PRs, 24 pushes, 7 branches in 1 year
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