David Dorman is a growth and marketing leader with 11 years of experience scaling self-serve GTM motions for developer-focused and cloud-native companies, currently serving as VP Marketing Growth after leading self-service at Grafana Labs. He has a strong track record at DigitalOcean and Grafana driving acquisition, product marketing, and conversion optimization across freemium and enterprise channels. Comfortable at the intersection of product and demand gen, he combines hands-on experimentation with channel testing (SEO, paid, referral, email) and data-driven website optimization to grow trials and revenue. Based in New York, he brings startup grit from an early co‑founder role to strategic leadership in high-growth SaaS, with a knack for translating technical product value into measurable self-serve adoption.
11 years of coding experience
12 years of employment as a software developer
Bachelor of Science (BS), Marketing, Bachelor of Science (BS), Marketing at University of Maryland - Robert H. Smith School of Business
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