David Smale
Senior Data Analyst
Brighton, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolDavid Smale is a Senior Data Analyst with over a decade of consumer credit experience, specialising in Collections and Recoveries strategy at Lloyds Banking Group. He blends a first-class Mathematics degree with 11+ years of SAS and SQL programming and is actively transitioning into R and Python for open-source data science work. Known for consistently high performance ratings, he has delivered predictive models, automated MI reporting and operational improvements that cut costs and improved dialler efficiency. His work routinely informs senior management decisions through clear, value-focused analysis and continuous test-and-learn monitoring. Based in Brighton, he pairs analytical rigor with a knack for data visualisation and storytelling—an attribute reflected in his Github persona as a “reformed mathematician” who enjoys crafting insights. Outside of work he’s interested in cricket, indie-pop and cryptic crosswords, hinting at a playful, pattern-seeking intellect.
7 years of coding experience
Bachelor of Science (BSc), Bachelor of Science (BSc) at University of East Anglia
Github Skills (7)
shiny-apps8
tidyverse7
r7
tsne7
shiny7
dplyr5
iconic3
Programming languages (2)
Github contributions (5)
committedtotape/freeR
May 2019 - Jan 2020
Shiny App of Free R Resources
Contributions:18 commits, 1 PR, 14 pushes in 8 months
rshiny-appshiny-appsshinyrstats
committedtotape/wesandersonnetwork
Jul 2019 - Mar 2020
Contributions:12 commits, 6 pushes, 1 branch in 8 months
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