Summary
Dawa Sherpa is a founder and seasoned engineering leader with 11 years of experience building and scaling product-led engineering teams for consumer and healthcare brands. He blends hands-on software architecture and implementation with management and product strategy, having led engineering at startups like Atoms, Rocketrip, and Etsy and currently running True Steps to help brands eliminate hidden supply chain costs. Dawa specializes in turning fragmented operational context — emails, spreadsheets, and siloed teams — into proactive decisioning systems that reduce waste and stress across marketing and operations. He offers fractional engineering leadership, process audits, and technical mentorship, pairing practical delivery with cultural improvements like feature-flagged rollout and observability. Based in New York, he has a track record of migrating monoliths to scalable architectures and introducing measurement-driven engineering practices. An understated strength: he repeatedly combines rapid product iteration with disciplined release engineering to keep fast-moving teams stable and productive.
11 years of coding experience