Diogo Cruz

Senior Product Specialist Salesforce Marketing Cloud - Business Analyst at Richemont

Porto, Portugal
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Summary

👤
Senior
🎓
Top School
Diogo Cruz is a Senior Product Specialist and Business Analyst with a decade of experience architecting and optimizing Salesforce Marketing Cloud solutions for luxury, telecom and performance-driven clients. He blends deep digital marketing roots—email, PPC, RTB and programmatic—with technical leadership in data architecture, customer journeys and marketing automation. At Merkle, Accenture and multiple agencies he has led implementations, built custom integrations and managed delivery and P&L for demanding engagements. Known for turning analytics into actionable strategy, he pairs a creative mindset with rigorous data validation to improve customer engagement and drive measurable ROI. Based in Porto, he is comfortable both consulting C-suite stakeholders and working hands-on with developers to bring scalable solutions live. Unexpectedly, his background includes teaching advanced Google Analytics and Ads, reflecting a knack for translating complex tools into practical skills for teams.
code10 years of coding experience
job3 years of employment as a software developer
bookBachelor's degree Management, Bachelor's degree Management at FEP U. Porto – Economics and Management
bookMIM (Master in International Management) Gestão, MIM (Master in International Management) Gestão at Iscte - Instituto Universitário de Lisboa
bookPrograma de mobilidade Almeida Garrett Gestão, Programa de mobilidade Almeida Garrett Gestão at ISEG - Lisbon School of Economics & Management
bookErasmus Management, Erasmus Management at University of Tampere 1925-2018
languagesPortuguese, inglês, (ielts 7.5)
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Github Skills (48)

universal-react10
hand-tracking10
reactive9
java9
rainbow9
redux9
youtube9
semantic-ui-react9
lazy-loading9
quantile-regression9
cloud-native9
q-learning9
actor-critic8
boilerplate8
opencv8

Programming languages (6)

TypeScriptJavaJavaScriptHTMLJupyter NotebookPython

Github contributions (5)

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killghost15/IART

Feb 2017 - Feb 2019

Contributions:3 releases, 3 PRs, 57 pushes in 2 years
fariagu/maze

Mar 2016 - Jul 2017

Contributions:1 release, 22 commits, 17 pushes in 1 year 3 months
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