Eric Martell
Founder at Pear Commerce
Madison, Wisconsin, United States
Summary
👤
Senior🎓
Top SchoolEric Martell is a founder and product-driven technologist with nine years of experience building and scaling consumer and retail platforms. As founder of Pear Commerce he bridges CPG advertising to retail purchases, prioritizing end-to-end transparency from ad click to checkout, and he currently advises startups as a Venture Partner at gener8tor. Previously he co-founded EatStreet, where he led product, engineering and later analytics as the company grew to 150 employees and raised $40M, earning an Ernst & Young Entrepreneur of the Year finalist nod. Eric combines hands-on engineering roots (early internships at Intuit and Thomson Reuters) with operator instincts for metrics and growth, making data-driven product decisions. Based in Madison, WI, he pairs a CS/CE/math background from UW–Madison with a pragmatic founder’s intuition for aligning engineering, analytics, and go-to-market execution. An unassuming Minneapolis native by GitHub notes, he prefers solving real business problems over flashy tech for its own sake.
9 years of coding experience
2 years of employment as a software developer
Bachelor of Science (BS) Computer Science Computer Engineering Math certificate, Bachelor of Science (BS) Computer Science Computer Engineering Math certificate at University of Wisconsin-MadisonWhitefish Bay High School
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (6)
http5
http-client4
api3
pinterest3
pinterest-api2
java-http-client1
Programming languages (3)
Github contributions (5)
ericmartell/MAGA
Nov 2016 - Sep 2018
Contributions:84 commits, 82 pushes, 1 branch in 1 year 10 months
Pear-Commerce/tls-client
Feb 2025 - Sep 2025
net/http.Client like HTTP Client with options to select specific client TLS Fingerprints to use for requests.
Contributions:15 releases, 2 PRs, 17 pushes in 7 months
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