Eric Matos
Gerente De Retail Media at Grupo Casas Bahia
Greater São Paulo Area Brazil
Summary
👤
Senior🎓
Top SchoolEric Matos is a retail media and monetization leader with 11 years of experience building ad operations and commercial strategies across major Brazilian retailers and digital platforms. Currently Gerente de Retail Media at Grupo Casas Bahia, he has led monetization and ad sales teams at PicPay, Shopee and Americanas, blending e-commerce category management with advertising productization. Trained as a full‑stack developer and with a background in commerce and communications, he bridges technical implementation and commercial growth to deliver measurable sell‑through and monetization outcomes. His career began in category and procurement roles at Walmart, Magazine Luiza and Fastshop, giving him deep expertise in assortment, pricing and marketplace dynamics that inform his advertising strategies. Eric holds an MBA in Marketing, Branding & Growth and additional negotiation training from FGV, reflecting a mix of strategic marketing and hands‑on negotiation skills. He’s known for turning retail category insights into scalable media products that drive both advertiser ROI and incremental retail revenue.
11 years of coding experience
Bachelor of Commerce (BCom) Área de Negócios, Bachelor of Commerce (BCom) Área de Negócios at Universidade Anhembi MorumbiNegociação e Gestão de Conflitos Administração e Negócios, Negociação e Gestão de Conflitos Administração e Negócios at FGV - Fundação Getulio VargasMaster of Business Administration - MBA Marketing Branding e Growth, Master of Business Administration - MBA Marketing Branding e Growth at Pontifícia Universidade Católica do Rio Grande do Sul
English
Github Skills (2)
css8
svg7
Programming languages (2)
Github contributions (5)
ericfmatos/tripletriad
Sep 2018 - Jan 2019
Contributions:40 pushes, 2 branches in 3 months
eric-freitas/sample-web
May 2022 - Jun 2022
Contributions:52 pushes in 11 days
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