Summary
Fei Fang is a Senior Marketing Analyst in New York with 11 years of experience turning messy, multi-source data into actionable growth strategies for subscription and e-commerce businesses. She combines advanced analytics—cohort survival and Cox hazard models, RFM and K-means segmentation, and forecasting—with hands-on data engineering to build reproducible pipelines and dashboards that drive retention and CLV improvements. Fei uniquely blends technical chops (Python migration from VBA, web scraping, Graph API social data) with end-to-end campaign design and A/B testing, enabling insights to flow directly into marketing activation. Comfortable liaising with both business and engineering teams, she structures requirements, evaluation criteria, and deliverables to ensure measurable outcomes. Her background spans agency to operator roles, giving her a rare perspective on both creative acquisition tactics and rigorous measurement.
11 years of coding experience
Master of Science - MS, Management (MSM), Master of Science - MS, Management (MSM) at University of Florida - Warrington College of Business
Bachelor's degree, Communication, Journalism, and Related Programs, Bachelor's degree, Communication, Journalism, and Related Programs at Beijing Sport University
English, Chinese, Korean