Fred Lu
Product Director, DPE And Optimization
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolFred Lu is a product leader with a decade of experience building and optimizing ad tech products across major platforms, currently directing DPE and Optimization at FreeWheel in New York. His career spans senior product and technical program roles at Amazon Advertising, Appier, Wayfair, and AppNexus, blending deep ad exchange/ad server expertise with hands-on engineering leadership. He has led cross-regional product efforts for US and EMEA markets and driven real-time platform engineering, giving him a rare mix of technical depth and product strategy in programmatic advertising. A Johns Hopkins-trained engineer (Biomedical and Computer Engineering), he brings analytical rigor and systems thinking to monetization and optimization challenges. Fred’s background includes founding an ad startup and consulting, indicating entrepreneurial instincts alongside enterprise-scale delivery. He pairs a strong advertising domain specialty with practical experience shipping complex, real-time monetization systems.
11 years of coding experience
17 years of employment as a software developer
Johns Hopkins University
English, Chinese
Github Skills (12)
text-analysis9
text-processing8
chrome-extension7
nlp6
natural-language-processing6
python5
p5js5
named-entity-recognition5
metadata5
chrome4
firefox3
spotify2
Programming languages (4)
Github contributions (5)
fredericklu/WSE_Group6
Oct 2016 - May 2017
Contributions:11 commits, 4 PRs, 12 pushes in 6 months
python
fredericklu/fredericklu.github.io
Nov 2016 - Apr 2021
fredericklu.github.io
Contributions:6 PRs, 175 pushes, 5 branches in 4 years 6 months
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