Summary
Hal Li is a product and go-to-market strategist and founder with 9 years of experience building consumer tech and gaming products from 0 to 1. As co-founder of Sonilo and founder of PIPABOY, he blends AI-powered product innovation, creator-driven acquisition, and culturally distinctive branding to launch scalable experiences like viral TikTok AR effects and an indie AR game. His background spans hands-on interactive engineering and senior product leadership at ByteDance, where he fused data-driven strategy with storytelling to drive growth. Based in San Jose, he leverages a game-design MA and multidisciplinary marketing chops to translate creative concepts into measurable distribution and retention engines. Notably, he has shipped both proprietary ML-driven music tooling and commercial collaborations with entertainment IP, demonstrating a rare mix of technical product fluency and cultural marketing insight.
9 years of coding experience
10 years of employment as a software developer
Master of Arts - MA Game and Interactive Media Design, Master of Arts - MA Game and Interactive Media Design at Academy of Art University
High School Diploma, High School Diploma at Hernando Christian Academy
Chinese, English