Summary
Ivan Sp is a Senior SEO specialist based in Vancouver with over 17 years of hands-on experience blending programming, database skills and technical SEO to drive scalable organic growth. He has a strong track record building programmatic content frameworks, site architectures, and semantic topic clusters for B2B SaaS and ecommerce, often coupling strategy with code to automate large-scale keyword and entity discovery. Ivan has led complex SEO projects—creating 47+ targeted service pages, schema implementations, and internal linking systems—that prioritize search intent and buyer-journey mapping over simple keyword chasing. His background in electromechanics and mainframe/Cobol/DB2/CICS training, plus fluent English and a CS degree from UBC, give him an atypical mix of low-level systems rigor and modern web analytics. Comfortable in both consultancy and in-house roles, he routinely uses log analysis, HTACCESS tuning, and programmatic tooling to solve crawlability and performance challenges. Colleagues describe him as a pragmatic problem-solver who turns large datasets into actionable SEO roadmaps that both rank and convert.
10 years of coding experience
Bachelor's degree, Computer Science, Bachelor's degree, Computer Science at The University of British Columbia