Javier Fernández is a seasoned business and product leader with over a decade of experience building subscription-driven services and scaling consumer tech businesses from Madrid. Currently CEO of Tivify after a rapid internal promotion, he previously led Home Services and Consumer IoT at Vodafone España where he drove initiatives that generated tens of millions in revenue, delivered €50M+ savings, and launched new premium connected services. He has a strong track record negotiating high-impact commercial partnerships (including Spain’s first Netflix telco launch) and turning product strategies into measurable adoption and retention gains. Javier combines P&L accountability with hands-on go-to-market execution, having scaled new brands through B2B2C channels and retail partnerships like Amazon and El Corte Inglés. Notably, he helped position Spain as Vodafone Group’s top market for connectivity penetration by aligning cross-company programs and alternative sales channels. He holds business and marketing degrees and is known for blending commercial pragmatism with product-led growth instincts.
10 years of coding experience
Licenciatura en Dirección y Administración de Empresas Business Administration and Management General, Licenciatura en Dirección y Administración de Empresas Business Administration and Management General at Escuela de Negocios Caixanova
Master in Marketing Marketing/Marketing Management General, Master in Marketing Marketing/Marketing Management General at ESIC Business & Marketing School
Bachelor in Business Administration Business Administration and Management General, Bachelor in Business Administration Business Administration and Management General at University of Wales
Contributions:23 commits, 6 PRs, 21 pushes in 4 months
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