Joanna Jia is a results-driven digital marketing manager with nine years of experience designing high-impact email and campaign strategies and scaling engagement for audiences in the millions. Currently at TELUS Digital after leading growth initiatives at WillowTree, she blends product-focused messaging, data-driven analytics, and lifecycle orchestration (Braze, Looker Studio) to drive conversions for live events and subscription products. As a consultant she’s redesigned website UX and messaging to better target customer personas and has hands-on experience optimizing SEM/SEO and ad spend when needed. Colleagues know her for streamlining execution processes, mentoring interns, and translating technical features into clear customer benefits—a skill reinforced by study in computer science at 42 Paris. Notably, she maintains clear boundaries around outreach preferences and prioritizes opportunities that meet her compensation and impact thresholds.
10 years of coding experience
10 years of employment as a software developer
Computer Science, Computer Science at 42 Paris
Bachelor of Arts Business Administration; Marketing, Bachelor of Arts Business Administration; Marketing at The College of New Jersey
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