Summary
Jordi Riera is a seasoned marketing and eCommerce leader with over 20 years of experience driving brand repositioning, product launches, and profitable growth across DTC and marketplace channels. As Director of Digital Marketing & eCommerce at Iconic Outdoor Group he unified 10 outdoor brands into a cohesive e-commerce ecosystem while scaling Amazon and Walmart channels to boost revenue and conversions. He combines hands-on digital skills—SEO, PPC, marketing automation—and P&L stewardship with a track record of opening new markets across Asia, Australia and New Zealand and increasing sales during economic downturns. Jordi’s career blends corporate leadership with entrepreneurship, having co-founded digital agencies and an online startup, which underpins his resourceful, results-oriented approach. He is comfortable presenting strategy and KPIs to boards and investors, and keeps coding for fun, signaling a curious, technically literate mindset that informs data-driven marketing decisions.
10 years of coding experience
19 years of employment as a software developer
Strategic Marketing Plan Marketing/Marketing Management General, Strategic Marketing Plan Marketing/Marketing Management General at IE Business School
Inbound Marketing Marketing/Marketing Management General, Inbound Marketing Marketing/Marketing Management General at HubSpot Academy
Course Finance General, Course Finance General at ESEI International Business School
BA Business Administration and Management General, BA Business Administration and Management General at ESEI International Business School Barcelona
BA Honours International Marketing Marketing/Marketing Management General, BA Honours International Marketing Marketing/Marketing Management General at University of Westminster
London School of Economics and Political Science
Klaviyo Product Certificate Marketing Automation, Klaviyo Product Certificate Marketing Automation at Klaviyo
Course e-Commerce/Electronic Commerce, Course e-Commerce/Electronic Commerce at Universitat Internacional de Catalunya
English, Spanish, Catalan