Summary
José Estremadoyro is a commercial leader with 25+ years of progressive experience in mass-consumption beverage sales, distribution and trade marketing across Peru, currently serving as General Manager of Reyna Distribuciones. He has a proven track record of turning around declining channels and growing volume and value—most recently launching and scaling the primary beverage franchise in highland Arequipa with a 25-person team across three distribution centers. José combines deep channel expertise (direct, indirect, televentas, events) with hands-on operational and financial management, having led national tele-sales operations that handled 47k+ clients and delivered sustained double-digit improvements in key metrics. He is skilled at reorganizing networks and go-to-market models to improve mix, rotation and efficiencies, and has driven notable uplifts in premium brand mix and revenue. A graduate of ESAN with a background in economics, he also has experience managing complex transitions—such as outsourcing call centers—while preserving labor relations and legal stability. Colleagues would describe him as a results-focused team builder who consistently creates new business units and revenue streams from traditional trade channels.
11 years of coding experience
Profesional, Economics, Profesional, Economics at Universidad Católica de Santa María
Maestría, Dirección de Negocios, Maestría, Dirección de Negocios at Universidad ESAN