Summary
Laure Brosseau is a product marketing and go-to-market strategist with 10+ years turning complex B2B and technical products into clear positioning that scales across users, buyers, and partners. At Akeneo she built product marketing from scratch and led initiatives—free trial, open-source conversion, and SaaS migration—that together drove double-digit millions in ARR and materially accelerated company growth. She blends customer-facing experience (support, presales) with data-driven GTM, competitive intelligence, and cross-functional program leadership to reduce time-to-value and improve adoption. Laure advisory work for Green4Cloud highlights her interest in secure, sustainable tech and her ability to translate technical offerings into market-ready narratives. Comfortable working with C-suite and regional teams, she pairs hands-on execution with a strategic lens on packaging, pricing, and partner enablement. An uncommon strength is her operational background in support and product-led growth, which helps her craft pragmatic, adoption-focused messaging rather than abstract positioning.
10 years of coding experience
11 years of employment as a software developer
Pragmatic Marketing Certified - (PMC-II) Product Marketing, Strategy, GTM, Pragmatic Marketing Certified - (PMC-II) Product Marketing, Strategy, GTM at Pragmatic Institute
Product-Led Growth Certification Program Product-Led Growth, Growth, Product Onboarding, Product-Led Growth Certification Program Product-Led Growth, Growth, Product Onboarding at Product-Led Growth Institute
Master Degree in Competitive Intelligence & Strategy Business Administration and Management, Competitive Intelligence, Master Degree in Competitive Intelligence & Strategy Business Administration and Management, Competitive Intelligence at IAE de Poitiers
Product Marketing Core Certification, Product Marketing Core Certification at Product Marketing Alliance
2-year degree in IT and Communications, 2-year degree in IT and Communications at IUT de LAVAL
Master's Degree Business/Commerce, General, Master's Degree Business/Commerce, General at National University of Ireland, Galway
Growth Series Growth, Acquisition, Retention & Engagement, Growth Series Growth, Acquisition, Retention & Engagement at Reforge
English, German, Spanish, French, Basque