Liz Khoo is a UX leader with 13 years of cross-disciplinary experience who currently leads design at Shopify after senior roles shaping platform tools at Salesforce. She blends rigorous quantitative research and data analysis with hands-on interaction and product design, comfortable switching between Excel and Illustrator to move from insight to prototype. Her background in digital marketing and analytics gives her a rare edge in defining product strategy that measurably impacts business outcomes. Liz has moved between startups and large enterprises, doing everything from IoT and healthcare research to product ownership and studio-level craft, and she intentionally centers human behavior in design decisions. Based in Bend, Oregon, she pursues projects that create positive impact and often pairs concept development with practical testing to de-risk product bets.
13 years of coding experience
4 years of employment as a software developer
BA, Cum Laude, BA, Cum Laude at Wesleyan University
Certificate in Product Design, Industrial and Product Design, Certificate in Product Design, Industrial and Product Design at New York University
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