Lukas Oldenburg
Owner And Employee at dim28 GmbH
Zurich, Zurich, Switzerland
Summary
👤
Senior🎓
Top SchoolLukas Oldenburg is a Digital Analytics specialist and founder of dim28, bringing nearly two decades of experience in analytics, tracking and data strategy across startups, agencies and large DACH enterprises. He has led analytics teams, designed enterprise data layers and real-time data pipelines, and implemented CDP and ETL solutions integrating Adobe, Google Analytics, Tealium and Salesforce Marketing Cloud. Lukas combines hands-on technical implementation (tagging, tracking and TV-to-digital attribution) with team leadership and training—having been Head of Analytics & BI at siroop and a trainer at Product Academy. Based in Zurich, he is fluent in multiple languages and known for turning complex tracking requirements into pragmatic, production-ready architectures that scale.
8 years of coding experience
5 years of employment as a software developer
Web Analytics Award of Achievement Web Analytics Online Marketing, Web Analytics Award of Achievement Web Analytics Online Marketing at The University of British ColumbiaDiplom Cultural Sciences, Diplom Cultural Sciences at European-University ViadrinaUniversitat Pompeu Fabra
German, English, Spanish, Polish, Catalan, French, Russian
Stackoverflow
145reputation
7kreached
4answers
0questions
Github Skills (25)
user-guide10
adobe-analytics10
python9
tech-docs9
tealium9
documentation8
datalayer7
server-side7
firebase6
android6
visitor-pattern6
firebase-dynamic-links6
web-analytics6
event-tracking6
analytics6
Programming languages (6)
Github contributions (5)
loldenburg/adobe_analytics_api_2.0
Jun 2020 - Jun 2024
Python wrapper for the adobe analytics API 2.0
Contributions:10 PRs, 46 pushes, 4 branches in 4 years 1 month
adobe-analyticspython
loldenburg/datalayertest
Aug 2022 - Oct 2022
Data Layer Event Testing Framework using MochaChai for client-side ad-hoc tests & Tealium Functions for server-side tests of all user's events
Contributions:60 commits, 44 pushes, 3 branches in 1 month
datalayerserver-sidetealiumtesting
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