Matt Grim
Associate Director Of Verbal Strategy
Seattle, Washington, United States
Summary
👤
Senior🎓
Top SchoolMatt Grim is an Associate Director of Verbal Strategy at Xbox with nine years of experience shaping brand voice and content strategy across major consumer tech and entertainment platforms. He blends creative direction, UX copywriting, and data-informed strategy to equip partners and teams to speak consistently for global brands like Xbox and Prime Video. A former franchise developer who scaled businesses on the ground, he brings entrepreneurial rigor and hands-on leadership to large-scale brand problems. Matt also contributes to mobile open-source projects—improving Branch’s Android and iOS deep-linking SDKs—bringing a practical engineering lens to product copy and developer-facing content. Comfortable working across creative, technical, and operational domains, he’s known for humanizing complex messages (even rejection letters) while keeping personality intact in global localization. Based in Seattle, he describes himself playfully as a “semi biological fox,” signaling a creative, curious approach to strategic problems.
10 years of coding experience
6 years of employment as a software developer
Copywriter, Content Strategy, Creative Strategy, Copywriting, Project Management, Photography, 5.0, Copywriter, Content Strategy, Creative Strategy, Copywriting, Project Management, Photography, 5.0 at Miami Ad SchoolBS / BA, Kinesiology, Psychology, BS / BA, Kinesiology, Psychology at Wheaton College
Spanish
Github Skills (12)
deeplink10
javas10
ios10
android-sdk10
mobile-development10
sdk10
deep-linking10
java10
swift9
url-encoding9
objective-c8
git8
Programming languages (5)
Github contributions (5)
BranchMetrics/android-branch-deep-linking-attribution
Jul 2017 - May 2018
The Branch Android SDK for deep linking and attribution. Branch helps mobile apps grow with deep links / deeplinks that power paid acquisition and re-engagement campaigns, referral programs, content sharing, deep linked emails, smart banners, custom user onboarding, and more.
Role in this project:
Mobile Developer (Android)
Mobile Developer (Android)Contributions:27 commits, 3 PRs, 18 pushes in 9 months
Contributions summary:Matt focused on fixing and improving the Android SDK for deep linking and attribution. They addressed issues related to HTML tags in dynamic links and ensured compatibility with older Android devices. The user also reverted some accidental commits and added a deeplink routing validator to the SDK, improving the overall functionality and deep linking validation process.
android-sdkdeep-linkingdeeplinkmobile-application
BranchMetrics/ios-branch-deep-linking-attribution
Jun 2017 - Jul 2018
The Branch iOS SDK for deep linking and attribution. Branch helps mobile apps grow with deep links / deeplinks that power paid acquisition and re-engagement campaigns, referral programs, content sharing, deep linked emails, smart banners, custom user onboarding, and more.
Role in this project:Mobile Developer (iOS)
Mobile Developer (iOS)Contributions:10 commits, 11 PRs, 19 pushes in 1 year
Contributions summary:Matt primarily contributed to the iOS Branch SDK, addressing issues related to dynamic link generation and reattribution features. Their work involved fixing bugs related to HTML tags in dynamic links, displaying dynamic links in the Swift-Testbed, and correcting default dynamic links behavior. The user integrated and implemented code snippets related to Adjust reattribution and revenue tracking events using the Adjust SDK. Further improvements included removing alternate link occurrences and fixing teamID-related issues.
deep-linkingdeeplinkiosmobile-application
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