Summary
Michael Baird is a creative director with 13 years’ experience crafting branded environments for retail, hospitality and events, currently leading design and production at GDM Creative from London. He blends immersive 3D visualisation and VR/MR workflows with hands-on concept-to-completion delivery, ensuring designs are both memorable and commercially effective. Having run creative teams at agencies like FITCH and The FutureCollective®, he brings agency-scale rigour to pop-ups, exhibitions and large-scale interiors. Michael is notable for integrating spatial behaviour insights—how people physically interact with products—into experiential design strategy. He operates globally through a trusted collaborator network across three continents, balancing innovative ideas with production-ready detail. His practice emphasizes measurable brand impact, turning spatial storytelling into tangible business results.
13 years of coding experience
18 years of employment as a software developer