Niaw De Leon
Principal Consultant at Cognible UX Consulting
Baguio City, Cordillera Admin Region, Philippines
Summary
👤
Senior🎓
Top SchoolNiaw De Leon is a Principal Consultant with over 10 years of experience blending UX strategy, interaction design, and UX writing to help brands and products meet business goals. Based in Baguio City, she leads Cognible UX Consulting while co-founding a creative media venture, Tempest Films & Media, showing a rare mix of product-focused design and storytelling. Her background spans hands-on software development, marketing leadership, and product strategy at Azeus, enabling her to bridge engineering, design, and go-to-market teams effectively. Comfortable with code and content, she designs interfaces informed by research and long-term product vision, and she often translates complex technical concepts into clear user-facing language. An interesting throughline in her career is her steady pivot from developer and trainer to strategic UX leader—bringing technical empathy to design decisions.
10 years of coding experience
7 years of employment as a software developer
Intermediate Mandarin, Intermediate Mandarin at Liaoning Normal UniversityBachelor’s Degree, Computer Science, Bachelor’s Degree, Computer Science at University of the Philippines
English, Filipino, Chinese
Github Skills (12)
redux7
react6
instagram5
instagram-api5
accessibility5
eslint5
javascript4
jsx4
dictionary3
java2
syntax-highlighting2
vim1
Programming languages (2)
Github contributions (5)
niawdeleon/hokkien-dictionary
Apr 2016 - Aug 2016
Contributions:16 commits, 2 PRs, 14 pushes in 4 months
dictionaryjavaenglishhokkien
niawdeleon/google-apps-scripts
Jan 2017 - Feb 2017
Contributions:8 commits, 7 pushes, 1 branch in 21 days
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