Summary
Nikolay Naydenov is a founder and digital strategist with 12 years of hands-on software engineering experience, specializing in turning websites into measurable digital assets through strategy-first design and structured execution. He has led engineering work across fintech, crypto, and international teams—building products at Nexo, Encorp, and Synchronoss—and blends front-end expertise (React/React Native, AngularJS) with backend and integration experience. As founder of Forma by Niko he applies a proprietary FORMA methodology (Find, Organize, Refine, Make, Align) to deliver focused, high-quality projects and ongoing care rather than one-off builds. He started his career shipping interactive web and mobile experiences and has run client-facing freelance businesses and instructor-led courses, giving him a rare mix of product, client, and teaching experience. Based in Sofia, Bulgaria, Nikolay pairs commercial and academic training in economics and finance with practical engineering to prioritize business clarity before pixels and code.
12 years of coding experience
11 years of employment as a software developer
Master's degree Financial Management and Marketing, Master's degree Financial Management and Marketing at Higher School of Insurance and Finance /VUZF/
iOS Application Development, iOS Application Development at MentorAcademy
Bachelor's degree Economics and Entrepreneurship, Bachelor's degree Economics and Entrepreneurship at University of national and world economy - Sofia
Graduated at Telerik Academy Graduated at Telerik Academy, Graduated at Telerik Academy Graduated at Telerik Academy at TelerikAcademy
Bulgarian, English