Summary
Peipei Cai is a versatile software engineer and former marketing strategist with nine years of professional experience spanning digital media, content production, and product-focused analytics. She transitioned from senior marketing roles at iQIYI and ByteDance and co-founding a media company into technical work as an iOS programmer while pursuing advanced analytics education at Syracuse and a PhD in Quantitative Marketing at INSEAD. Her background blends storytelling and product strategy with hands-on app development, enabling data-informed feature decisions and user-centered mobile experiences. Notably, she has managed end-to-end film projects—bringing fundraising, creative direction, and coordination skills to technical teams—and maintains a public portfolio that showcases both her technical and creative work.
9 years of coding experience
2 years of employment as a software developer
Master's degree, Business analytics, Master's degree, Business analytics at Syracuse University
Doctor of Philosophy - PhD, Quantatitive Marketing, Doctor of Philosophy - PhD, Quantatitive Marketing at INSEAD
Bachelor's degree, Advertising, Bachelor's degree, Advertising at Zhejiang University