Summary
Philip Van Der Merwe is a founder and managing director who helps SMBs and enterprise-grade startups boost brand equity, revenue, and profitability through applied marketing automation, audiovisual content, and data-driven continuous improvement. With a transdisciplinary background in business, technology, and industrial/product design, he bridges strategic planning and hands-on implementation to accelerate customer journeys and convert leads. He has driven measurable growth in roles from channel sales engineering to digital marketing management, and built repeatable playbooks, templates, and automated platforms that scale marketing outcomes. Known for translating executive needs into technical requirements, he also brings a designer’s eye to brand systems and performance dashboards that enable real-time decision making. Based in the Western Cape, South Africa, he combines startup grit with an emphasis on operational rigour and client-facing empathy.
3 years of coding experience
10 years of employment as a software developer
Bachelor of Technology (BTech), Industrial and Product Design, Bachelor of Technology (BTech), Industrial and Product Design at Cape Peninsula University of Technology
Bachelor of Arts (BA), Human Resources Management and Services, Bachelor of Arts (BA), Human Resources Management and Services at Stellenbosch University/Universiteit Stellenbosch