Summary
Richard Reininger is a creative director and brand storyteller based in Oakland with 10+ years of experience launching bold product and brand campaigns across tech, gaming, and consumer categories. He conceives, writes, directs and edits high-impact video and integrated campaigns that have helped crowdfund over $14M and attract more than $37M in VC funding, while earning widespread press attention (including Wired). Comfortable as a hands-on filmmaker and strategic advisor, he’s led over 20 brand reveals and 35+ product launches for clients from startups to global brands and specializes in defining voice, visual language, and campaign arc. His film-school roots and history of festival premieres inform a cinematic approach to commercial storytelling, often favoring unexpected stunts and cultural moments that amplify reach. Equally at home with AR/VR launches and CTV/social funnels, he helps founders and agencies turn risky, memorable ideas into measurable results. Outside work he trail runs, bakes biscuits, practices Qi Gong, and reads tarot—habits that fuel his appetite for surprise and perspective in creative work.
11 years of coding experience
Bachelor of Science, Radio-Television-Film, Bachelor of Science, Radio-Television-Film at The University of Texas at Austin