Rira Choi is a Senior Software Engineer based in Sydney with 11 years of experience building full-stack web applications, currently advancing frontend-led initiatives at THE ICONIC. Trained in Economics and Business Management before retraining in web development, she combines product-minded thinking with technical craft—turning UX sensibilities into scalable implementations. She thrives in Agile teams, leverages Scrum practices to drive delivery, and brings a distinct design flair evident in polished user experiences. Equally comfortable across frontend and backend stacks, Rira is curious about emerging technologies and treats every project as a learning opportunity to refine both code and product.
12 years of coding experience
7 years of employment as a software developer
Web Development Immersive, Web Development Immersive at General Assembly
Web Design, Web Design at Thejoeun Academy
Bachelor's degree, Economics and Business management, Bachelor's degree, Economics and Business management at Chonbuk National University
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