Summary
Rob Pugh is a product and marketing leader with 16+ years of experience crafting SaaS go-to-market, pricing, and messaging strategies that drive measurable revenue growth. Currently leading Product-led Growth at Automattic after scaling Jetpack marketing from product launches to a division-level VP role, he blends hands-on execution—landing pages, in-product messaging, and multichannel campaigns—with cross-functional product strategy. He has a track record of turning research into impact (including recommendations that lifted ARR by ~30%) and launching security and search products like Jetpack Backup, Scan, and Search. Comfortable in ambiguous, fast-paced environments, Rob pairs analytical rigor from market and pricing research with a knack for brand repositioning and storytelling. Based in Santiago and holding an MS in Marketing from Johns Hopkins, he’s as comfortable advising engineering and design as he is orchestrating large-scale marketing operations.
7 years of coding experience
12 years of employment as a software developer
Johns Hopkins University
International Business, International Business at CIEE - Seville, Spain
BS, International Business, Marketing, BS, International Business, Marketing at Penn State University
Spanish