San Tong is a digital manager with 11 years of hands-on experience building authentic social communities and driving measurable ROI across platforms like TikTok, Instagram, X, and Facebook. She has led social strategy for campaigns spanning corporate healthcare to entertainment—most recently heading a voter-engagement influencer campaign for Why Do You Vote?—and has a track record of launching newly created social roles and program-level strategies. San blends competitive analysis, inclusive brand voice design, and emerging platform expertise with a curiosity for AI and immersive content to keep brands culturally relevant. Beyond corporate work she volunteers on the Center for the Pacific Asian Family board and has run pro bono social PR for low-cost COVID ventilator efforts, reflecting a pattern of mission-driven digital activism.
11 years of coding experience
11 years of employment as a software developer
Euromonitor International
Women's Studies
· University of Barcelona
Johns Hopkins University
B.A., Sociology Minor: Women's Studies and Spanish, B.A., Sociology Minor: Women's Studies and Spanish at University of Illinois Urbana-Champaign
· Responsible for market direction report on confectionery products in Chile
· Maintained most up-to-date economic indicator data for this sector
· Phone interviews in Spanish with industry experts
· Wrote different components on a report on Dietary Supplements as part of a consultancy project for Amway
Edelman Worldwide
Intern, Hong Kong; · Responsible for Press Releases and editing
· Maintained files and organization of client roster, · Responsible for market direction report on confectionery products in Chile
· Maintained most up-to-date economic indicator data for this sector
· Phone interviews in Spanish with industry experts
· Wrote different components on a report on Dietary Supplements as part of a consultancy project for Amway
Edelman Worldwide
Intern, Hong Kong; · Responsible for Press Releases and editing
· Maintained files and organization of client roster at Research Analyst
Contributions:121 pushes, 1 branch in 2 years 5 months
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