Summary
Sara Rosso is an Associate Financial Planner and CFP®-qualified professional who blends two decades of senior product and marketing leadership in tech with a planning-first, fiduciary approach to help clients organize finances and make actionable decisions. She specializes in comprehensive plan development, cash-flow and retirement analysis, and scenario modeling, translating complex financial concepts into plain language and clear next steps. Sara runs Betterfy You, a practical financial education site focused on women and couples, and volunteers as a pro bono mentor to expand financial literacy beyond paid work. Her background leading product, GTM, and growth teams at companies like Automattic and HubSpot informs a systems-oriented, customer-first style of financial guidance that emphasizes measurable outcomes. Based in San Diego, she combines strategic business acumen with hands-on client discovery to create plans that reflect what people truly value.
12 years of coding experience
19 years of employment as a software developer
MBA, Managing Innovation & Technology, Leading People & Organizations, MBA, Managing Innovation & Technology, Leading People & Organizations at Santa Clara University
B.B.A., Management Information Systems, B.B.A., Management Information Systems at Texas A&M University
Certificate Program, Certified Financial Planner, Certificate Program, Certified Financial Planner at Northwestern University
English, Italian, Spanish