Summary
Şeref Ayar is a seasoned technology leader and Studio Director based in Marmaris, Turkey, with 14 years of focused experience and over two decades in the industry driving enterprise digital commerce transformations. He specializes in leading and scaling cross-functional engineering teams to deliver modular, headless e-commerce platforms (SAP Commerce Cloud, Spryker) and cloud-native architectures that enable seamless omnichannel experiences. As a hands-on solutions architect and former managing partner, he blends strategic roadmap ownership, modern engineering practices (CI/CD, DDD, TDD, cloud-native), and vendor/budget optimisation to align technical work with business KPIs. He has deep experience in SAP CX integrations and large-scale rollouts across multiple countries, and he mentors engineering managers while instituting scalable hiring and performance frameworks. An active back-end contributor to the notable open-source Duckling project, he added Turkish language support for number, temperature and duration parsing—an indicator of his practical NLP and polyglot coding background. Practical, product-minded, and comfortable toggling between C-level strategy and core engineering, he thrives on turning complex enterprise requirements into reliable, maintainable systems.
15 years of coding experience
13 years of employment as a software developer
Bachelor's degree, Economics, Bachelor's degree, Economics at Anadolu Üniversitesi
Turkish, English