Sumin Kim is a growth strategist with 12 years of cross-functional experience who specializes in paid media, marketing analytics, and e-commerce for CPG and retail brands. She has led enterprise paid campaigns and client strategy reviews across Google, Bing, Meta, and Amazon—driving conversion rate improvements from 4% to 12% and managing six-figure monthly ad budgets. Comfortable with CRM platforms (HubSpot, Salesforce) and analytics tools including SQL and Adobe/Google Analytics, she combines hands-on optimization—like migrating 2,000+ SKUs to Shopify and optimizing 200+ Amazon listings—with clear executive-level communication. Her background as an FAA-certified flight instructor and international collaborator gives her an uncommon edge in training, cross-cultural teamwork, and rapid learning under pressure. Based in Bethlehem, PA, she currently drives growth initiatives at a top NJ/NY digital agency and thrives on translating data into scalable marketing playbooks.
12 years of coding experience
2 years of employment as a software developer
Associate of Arts and Sciences - AAS, Diagnostic Medical Sonography - Cardiac, Associate of Arts and Sciences - AAS, Diagnostic Medical Sonography - Cardiac at Northampton Community College
Suwon Foreign Language Highschool
Business and Global Trade, Business and Global Trade at The Washington Center for Internships and Academic Seminars
Bachelor's degree, International Business/Trade/Commerce, Bachelor's degree, International Business/Trade/Commerce at Kyung Hee University
Winter School, School of Social Policy and Practice, Winter School, School of Social Policy and Practice at University of Pennsylvania
Contributions:1 release, 7 commits, 9 pushes in 1 month
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