Summary
T Helms is a founder and creative director with 15+ years building purpose-driven brands—from household names like Jack Daniel’s and Hershey to cult favorites such as Modern Times and Austin Beerworks. He leads Helms Workshop, a multidisciplinary studio known for transformational brand work in CPG, hospitality, and outdoor lifestyle, including a rebrand that preceded a $544M acquisition and a viral “99-pack of beer.” A former journalist turned designer, he pairs storytelling, strategy, and design to help companies and founders connect with what matters. After surviving a severe, years-long illness, he translated brand methodology into personal reinvention and now speaks nationally on creativity, resilience, and lateral thinking. He mentors emerging CPG founders and design students, bringing practical growth playbooks and a knack for unexpected, high-impact ideas. Based in Austin, he blends entrepreneurial grit with a playful, human-first approach to brand building.
11 years of coding experience
BA, Journalism, BA, Journalism at The University of North Carolina at Chapel Hill
Graduate Degree, Brand Design and Art Direction, Graduate Degree, Brand Design and Art Direction at Miami Ad School Atlanta @ Portfolio Center