Tanya Zyabkina
Marketing Performance Analytics Director at The Ohio State University
Columbus, Ohio, United States
Summary
👤
Senior🎓
Top SchoolTanya Zyabkina is a marketing performance analytics leader with 15 years of experience turning messy enterprise data into actionable decisions that cut costs and boost revenue. She has a strong record at Fortune 500 consumer and telecom companies—most notably delivering $10M/year savings in direct mail, $5M/year from promotion strategy optimization, and providing analysis that enabled a $79B acquisition approval. Tanya blends hands-on analytics (GA4 to BigQuery pipelines, predictive models, marketing mix and pricing optimization) with strategic storytelling and data governance to align Marketing and Finance. She also runs analytics consulting engagements and has launched cloud data warehouses and visualization practices for startups, so she pairs executional depth with business judgment on what analyses are worth doing. Based in Columbus, Ohio, she holds advanced training in data science and an MBA, and is known for making “pretty charts” a hobby while keeping ROI front and center.
11 years of coding experience
10 years of employment as a software developer
BBA, Business Administration, BBA, Business Administration at Friends UniversityMagistr/Master, Economics, Magistr/Master, Economics at Novosibirsk State University (NSU)Graduate Certificate, Data Science, Graduate Certificate, Data Science at Harvard Extension SchoolMBA, Marketing, Strategy, MBA, Marketing, Strategy at The Ohio State University
English, Russian
Github Skills (10)
geometric7
data-api7
google-analytics5
python5
pandas-dataframe5
api5
geometry4
google4
pandas3
analytics2
Programming languages (2)
Github contributions (5)
tanyazyabkina/AmazonComprehend
Sep 2020 - Apr 2021
Contributions:22 commits, 21 pushes, 3 branches in 7 months
tanyazyabkina/AWS_Comprehend_Sentiment_Analysis
Apr 2021 - Apr 2021
Contributions:6 commits, 5 pushes, 1 branch in 1 day
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