Terry Daffron is a user experience leader with 12 years of practice designing product-focused experiences across retail and entertainment, currently shaping UX strategy and teams at Publix Super Markets. He brings deep expertise in early-stage problem discovery, content strategy, and rapid prototyping honed during a five-year tenure at The Walt Disney Company and prior roles leading cross-functional teams. Terry has a strong foundation in web development and information architecture from his long service at Cru Global, where he introduced content strategy and rebuilt national web presence under adverse conditions. Comfortable translating business, technical, and user needs into intuitive interfaces, he excels at aligning stakeholders and leading agile design sessions. Based in Orlando, he combines practical front-end skills with strategic product thinking to deliver delightful, guest-centric experiences.
13 years of coding experience
5 years of employment as a software developer
Associate of Arts (AA), Graphic Design, Associate of Arts (AA), Graphic Design at Northwest Florida State College
Bachelor of Science (BS), Digital Media - Internet & Interactive Systems, Bachelor of Science (BS), Digital Media - Internet & Interactive Systems at University of Central Florida
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