Tony Lu
Founder at AA Insurance NZ
Auckland, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolTony Lu is a digital analytics specialist and founder with 11 years’ experience turning data into clear, actionable visualisations and consumer-facing web tools. Based in Auckland, he created whatsthesalary.com and leads What Group to build practical sites that help people compare salaries, taxes and charitable giving across New Zealand and Australia. His background spans senior analytics roles at major media and telecom organisations (BBC, CNN, 2degrees, AKQA) and in-house digital performance work at AA Insurance NZ, combining consultancy agility with product-focused delivery. Tony pairs a human-geography education with hands-on analytics, which informs his emphasis on user-centred dashboards and transparent data products that make complex information accessible.
11 years of coding experience
6 years of employment as a software developer
Bachelor of Science Human Geography, Bachelor of Science Human Geography at University of Auckland
English, Chinese, Mandarin
Github Skills (14)
chrome-extension9
bypass8
chrome-app8
firefox-addon8
chrome7
kiosk7
browser-extension7
google-chrome7
firefox7
nwjs4
json3
google-analytics2
near2
javascript1
Programming languages (4)
Github contributions (5)
thisistony/td-liveAnalytics
Jan 2019 - Dec 2025
Contributions:4 pushes, 1 branch in 7 years
thisistony/adobeAnalyticsWorker
Oct 2017 - Oct 2017
Contributions:14 commits, 13 pushes, 1 branch in 5 days
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