Summary
Tristan Kromer is a founder and CEO with 13+ years leading innovation practice and 15+ years building systems that turn failing ideas into validated, scalable products. He founded Kromatic to train over 10,000 professionals and coach 100+ innovation teams for clients including Unilever, Walmart Labs, Visa, Salesforce, and the US Department of Defense, and now runs Krobar AI to bring AI-driven forecasting to enterprise decision-making. Tristan’s work emphasizes Innovation Accounting, Lean Startup, and Design Thinking to shorten experiment cycles—one client went from 12 months to 2 weeks—and he often serves on innovation boards to align investment with evidence. He draws a surprising edge from seven years as a professional musician: improvisation informs his approach to coaching teams to read the room, pivot quickly, and resolve ambiguity without rigid scripts. Known for building lasting internal capability (many trainees become Heads of Innovation), he combines hands-on coaching with systems design to make evidence-based decision-making repeatable across organizations. Based in New York, he blends entrepreneurial grit, academic breadth in philosophy and international management, and practical experience in both startup and large-enterprise transformation.
13 years of coding experience
4 years of employment as a software developer
International Management and Marketing, International Management and Marketing at National Sun Yat-Sen University
BA Philosophy, BA Philosophy at New York University
Dalton
Philosophy, Philosophy at Carnegie Mellon University
International Management and Marketing, International Management and Marketing at International University in Germany
English, German, Chinese