Summary
Will Alexander is a communications leader with 11 years of experience shaping public relations and brand narratives at the intersection of sports, gaming, and culture. As Senior Manager of EA SPORTS Communications in New York, he directs global PR strategy for flagship franchises including North American Football, blending media relations, event coordination, and strategic counsel. He advanced through progressive roles at Electronic Arts and FleishmanHillard, managing high-profile campaigns for brands like Nike Jordan and guiding competitive gaming communications. Will’s background in organizational communication and hands-on social growth work—demonstrated early by dramatic audience increases for nonprofit and corporate social accounts—gives him a data-informed approach to storytelling. Colleagues rely on him to translate complex product and audience dynamics into clear narratives that drive engagement across traditional and digital channels. He pairs agency-honed execution with in-house leadership to align product launches, partnerships, and culture-driven storytelling.
11 years of coding experience
1 year of employment as a software developer
Bachelor of Arts, Organizational Communication & Leadership and Public Relations, Bachelor of Arts, Organizational Communication & Leadership and Public Relations at Butler University