Yassir Hassani

Founder & Design Director at Base/Bold

Morocco
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Summary

👤
Senior
🎓
Top School
Yassir Hassani is a multidisciplinary Senior Product Designer with over a decade of hands-on experience crafting user-centered digital products, brand identities, and web experiences for SaaS, mobile, and agency clients. He blends UX research, interaction design, and visual direction to build intuitive interfaces and cohesive design systems, and has led creative teams and freelance engagements across Morocco and international clients. Notably, he has steered product design for real estate SaaS at Promy and now shapes product strategy at Wiggli while continuing independent creative direction work. Yassir’s approach emphasizes human-machine interaction and data-informed usability testing, pairing aesthetic clarity with measurable business outcomes. Equally comfortable sketching brand systems or prototyping complex SaaS flows, he often bridges strategy and execution in fast-moving product contexts.
code9 years of coding experience
job14 years of employment as a software developer
bookArt design & Marketing digital Digital Marketing, Art design & Marketing digital Digital Marketing at Institut International de Formations aux Technologies de Communication
bookWeb designer / UX/UI Designer Design de pages Web, des ressources numériques / multimédia et d''information, Web designer / UX/UI Designer Design de pages Web, des ressources numériques / multimédia et d''information at EWA - Ecole pour le Web Avancé
bookD.U.T Communication & Marketing Digital, D.U.T Communication & Marketing Digital at UVSQ Université de Versailles Saint-Quentin-en-Yvelines
languagesFrench, English, Arabic
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Github Skills (46)

ios10
react-native10
mobile-development10
testing10
app-framework10
cross-platform10
mobile-application10
automation10
android10
mobile10
react10
test-automation10
image9
react-native-onesignal9
javascript9

Programming languages (9)

MDXTypeScriptCSSC++SCSSJavaScriptObjective-CRuby

Github contributions (5)

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A Nice tutorial for building a todo list in react native using hooks
Contributions:17 commits, 8 pushes in 7 months
react-native
a react native HSV(hue, saturation, value) color picker
Contributions:12 pushes, 8 branches in 2 years
color-pickerreact-native
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